The Reputation Institute agency has published its “RepTrak 100”, the ranking of the 100 most reliable companies in the United States, Nintendo is the only videogame company in the Top 10, along with big names like Netflix and The LEGO Group.
The ranking sees the giant of the streaming in the first place, followed by Hershey (manufacturer of sweets, biscuits, and chocolate), Whirpool, Rolex, McCormick & Company, Barnes & Noble, Hasbro (toy giant worldwide), Costco Wholesale, Nintendo and The LEGO Group.
Nintendo occupies the ninth place of the Top 10, astonishing the leap of Netflix that passes from the 23rd position 2018 to the absolute first place this year. Reputation Institute interviewed over 167,000 American customers and carefully checked the work of over 2,200 American companies between January and February.
Nintendo has always worked with meticulous attention to maintain the reputation of its brand, the huge efforts have borne fruit in the eyes of American consumers, who see Nintendo as one of the most reliable companies along with big names in the food industry, of the entertainment and luxury (like Rolex).