Sega, Falling Profits: Greater Focus On Existing IPs And Multi-platform Games In The Future


SEGA Sammy presented the financial results for the fiscal year 2018/2019 which ended last March. Apparently, they are not very positive.

The company has indeed seen profits fall by 70% on an annual basis to the figure of 23.82 million dollars. This is a considerable fall, with results well below the company’s expectations. The causes would include the general decline of the entire industry and, above all, the lack of a real hit capable of driving sales.

In light of this, SEGA has been forced to change its plans for years to come. The company’s objectives now are: to reduce the number of new titles, to focus more on existing IPs such as Sonic, Yakuza, and Persona (Atlus, we recall, is a subsidiary of SEGA) and follow a multi-platform approach. The company’s future games will arrive on all devices, from PC to mobile, to next-generation platforms like PlayStation 5. The decision is hardly surprising, since on PC, for example, games like Yakuza 0 and Yakuza Kiwami have gotten excellent results. The exclusive era of PlayStation 4 is probably coming to an end.

SEGA also added that it is working on three games not yet announced. Among these, apparently, there is a new Yakuza. No clues about the other two but, in light of the new strategy, they could belong to existing franchises. The eventual success of the SEGA Mega Drive Mini, to be released on September 19th at a price of 79.99 euros, could also influence future choices and push the company to carry out other operations of this type. So the SEGA Saturn Mini could really see the light.