It is no secret that successful streamers are paid to broadcast the gameplay of some games, especially the freshly released games. Several publishers have taken advantage of this promotional showcase, such as Electronic Arts at the launch of Apex Legends .
However, some interesting data emerged from a recent report by the Wall Street Journal, which helps us to better understand this phenomenon. The guaranteed pay varies from streamer to streamer, but it seems that the most famous ones like Tyler “Ninja” Blevins and Benjamin “DrLupo” Lupo are able to earn up to 50,000 dollars an hour. On average, content creators capable of attracting at least 15,000 viewers at the same time earn between 25,000 and 35,000 dollars. Crazy numbers, considering that these people broadcast for many hours a week.
According to DrLupo, this money is fully deserved, as players have the opportunity to acquire information on a stock from a reliable source, even more than the classic specialized press: “They consider us more reliable than a name they don’t recognize that they wrote a review “ he said.
What do you think of DrLupo’s words? Meanwhile, according to the Wall Street Journal, publishers such as Ubisoft and 2K Games have already planned a promotional strategy of this type for their flagship titles this fall, Ghost Recon Breakpoint and Borderlands 3.