Ubisoft Apologizes for Problems With a Watch Dogs Legion Advertisement in China

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Ubisoft Apologizes for Problems With a Watch Dogs Legion Advertisement in China

The French giant Ubisoft apologized to the Hong Kong government and players for an advertising copy used on Facebook to promote Watch Dogs Legion, a title announced last week at E3 2019.

Since last June 13, many Hong Kong citizens are protesting against a law that wants to impose extradition of criminals in China, the pure thing is that this can, in fact, be used to secure Hong Kong, political dissidents.

On the same days, a Watch Dogs Legion advertisement appeared on Facebook showing some of the demonstrators together with the following caption: ” We don’t know each other, we never met but we have only one goal, take back our city and our future. “

A stir in Asia was the image used to show protesters with an umbrella, referring to the 2014 Umbrella Movement, the protagonist in which the demonstrators used umbrellas to defend themselves from police tear gas. Many Chinese protesters have therefore criticized Ubisoft for too many political references in Legion and in the related advertising banners.

The French company, for its part, apologized to anyone who felt offended, reiterating however that Watch Dogs Legion is set in London and not in Asia and that all the references that caused resentment was in fact involuntary.