The Counter Logic organization has reached an agreement with FILA for an official partnership dedicated to the clothing of its Fortnite team. Players, starting from the final stage of the Fortnite World Cup, will wear the uniforms and officially provided by the company. A beautiful showcase for the historic sports brand.
The partnership marks the first export agreement for FILA in the world. Counter Logic Gaming will also integrate the FILA brand through its digital platforms, including the team’s Twitter feed and Fortnite players’ Twitch streams.
The two companies have planned ” several initiatives ” with the Fortnite team: ” The agreement marks FILA’s first foray into exports, a space that continues to record enormous growth, ” said FILA North America vice president of marketing, Kelly Funke. ” The partnership with Counter Logic Gaming allows us to get in touch with a community of incredibly loyal fans, participate in an incredible export event like the Fortnite World Cup and align ourselves with a team of players who share our commitment to creativity, passion sport, and great performance “.
The Counter Logic Gaming organization was also part of a recent clothing line for Foot Locker, which also included clothing dedicated to Dignitas, OpTic Gaming, Spacestation Gaming, and Renegades.
The organization has also added online retailer Newegg as a presentation partner for its Fortnite team. Other sponsors of Counter Logic Gaming currently include Twitch, OMEN from HP, FedEx, Game Fuel, Squarespace, Spectrum and Flexfit.