During a recent interview conducted by GamesIndustry.biz, Strauss Zelnick, CEO of Take-Two, outlined the market strategy that the publisher of Red Dead Redemption and Grand Theft Auto intends to implement over the next few years.
As we have already reported to you before, the company has expressed the desire to reduce the development time of its titles. To take an example, Red Dead Redemption 2 required eight years of development to be completed: times that in the modern videogame industry cannot be properly defined as ideals.
In this regard, Zelnick talked about how Take-Two will concretely try to publish his video games more quickly. Given the proliferation of so-called Game as a Service, and the fundamental importance that post-launch support has taken over the past few years, the publisher says he is interested in focusing more on updates and expansions rather than on the content package to which players have access to day one:
” It is possible that the games may be shorter. It is possible that the ability to publish content on a progressive basis for long periods of time after the initial publication may perhaps mean that the original release will include fewer hours of gameplay that was required. in a world where that [the initial package] was all it had”.
The intentions of Take-Two seem clear, but the possible response and adaptation of the public will all be seen, especially by the fans who eagerly await the arrival of GTA 6. The new chapter in the open world series seems to be lagging behind the usual Rockstar Games roadmap, and speculation suggests the release of the title exclusively on PS5 and Xbox Scarlett.