n an interview given to the editors of GameSpot, the head of Microsoft’s Xbox division, Phil Spencer, returned to Project Scarlett’s announcement at E3 2019 to discuss the design of the platform, the launch price of Xbox Scarlett and of the final name of the next-gen console.
Starting from the design of the system, Spencer explains that “at some point, we will show its appearance. The final form factor is not complete, but I know how it will be. I really think it will be something really interesting, an innovative design that I can’t unbalance until we have finalized it. We will not go out there with a temporary design telling the public ‘here, it will look like this’, although we believe that the design of the console is not really the thing that will push users to buy it”.
Extending this talk to the final name of the Xbox Scarlett, Phil Spencer confides that, regardless of the final choice of the name, “the public will certainly not decide whether or not to buy the console based on the name it will have”.
Far more complex is the discourse on the launch price, between specific hardware to be respected and commercial policies to “manage” in a global market that risks being increasingly influenced by Trump Administration duties: “The price will be important, obviously the “Price is one of those things that people want to know. We observe the cost trends of individual components and try to understand if next year’s launch price can be influenced by tariffs or future duties. We want everything to work in the right way, for this reason, we hope to know this price as soon as possible and to announce it as soon as possible”.
The price of the Xbox Scarlett, but also the price of the PS5 and all the other technological and videogames products of the near future, could be influenced by the commercial war between the United States and China, as Apple recently suggested by declaring, among other things, that the duties imposed by Trump could cause a collapse in sales .