Nintendo has recently launched Dr. Mario World, its latest mobile app, which however does not seem to have achieved the expected success, having earned “only” $100,000 in the first three days of its release. However, this is a fact that must be interpreted.
That of Dr. Mario is not, in fact, a very high profile franchise, as opposed to Super Mario, Fire Emblem and Animal Crossing, to mention Nintendo’s mobile releases, and has not been massively publicized like the previous titles.
So the $11.6 million earned by Fire Emblem Heroes and the 6.5 million from Super Mario Run over the same period of time is a far better and unattainable result for Dr. Mario. It is important, however, to note that Dr. Mario World uses a different monetization method than the two games above.
Fire Emblem Heroes is more similar to gacha-games, and it has also been banned in Belgium because of the loot boxes laws, while Super Mario Run had a similar free-to-play model, where players could try some levels for free, and possibly unlock the game for the full price of 9.99 euros.
The Dr. Mario World system is more similar to that of Candy Crush, for example, whose latest incarnation, Candy Crush Friends Saga, generated $127,000 in the same amount of time, and we are talking about a title already established in the world of mobile gaming.
It is therefore not to throw the result of Dr. Mario World for Nintendo, but those who expected much larger numbers are bound to remain disappointed.