Konami Announces a Partnership with Juventus for eFootball PES 2020

Konami Announces a Partnership with Juventus for eFootball PES 2020

Konami Digital Entertainment has announced the finalization of an exclusive collaboration agreement with Juventus FC, a team known throughout the world and current champion of Italy.

The partnership between Konami and Juventus will allow the developers of the eFootball PES series to exclusively use a Juventus FC soccer video game, including the team name, the emblem and the official game kits. Furthermore, the development team had the opportunity to collaborate with the team’s players to be able to recreate them in the best way digitally within the video game.

Jonas Lygaard, Senior Director of Brand & Business Development at Konami Digital Entertainment BV said: ” Our partnership with Juventus FC, one of the most important teams in the world, is a clear message from eFootball PES 2020 – which will be the only video game football where you can play with the Italian giants. The claim of eFootball PES is ‘playing is believing’ and we are proud that Juventus FC believes in us and in the future with us ”.

The home stadium of Juventus FC, the Allianz Stadium, will be perfectly recreated and exclusively present in eFootball PES 2020. The development team is specialized in digital reproduction of stadiums and football fans all over the world will surely appreciate the level of detail present in their latest creation.

And it doesn’t end there; the players of the first Juventus FC team have all been scanned in 3D to allow them to be perfectly reproduced within the video game as well as in reality.

Konami is also happy to announce that Miralem Pjanić, the Bosnian midfielder, has been recruited as Official eFootball PES Ambassador. In this role, Pjanić will appear on the cover of eFootball PES 2020 and will be involved in a series of Juventus FC and Konami activities throughout the year.

Giorgio Ricci, Chief Revenue Officer commented: ” We are very proud of the collaboration we have established with Konami. This partnership sees two icons of football and world entertainment, Juventus and PES, joining forces for the next three years, more easily allowing to identify ourselves with our younger fans and to increase our popularity with both sports fans and export fans. “

Juventus FC, founded in 1897, is the most popular team in terms of fans in Italy and one of the most appreciated worldwide. The club holds the enviable record of 37 Italian titles won, 13 Italian cups and eight Super Cups.