The Wait for PS5 Is Slowing down PlayStation 4 Sales

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Sony announced yesterday that it has sold as many as 100 million PlayStation 4s worldwide, after such a striking result to expect a decline would be physiological and in fact, this occurred particularly in the first part of the year.

In the last quarter, Sony distributed 3.2 million PS4s and PS4 PROs, a slight decrease compared to the previous quarter and constant compared to the same period in 2018 but still higher than Switch sales in the period between April and June.

The Japanese company considers this drop to be completely normal and says that PlayStation 4 sales are now partly held back by consumers waiting for PlayStation 5, a console that still lacks a launch window but which many analysts believe could reach the end of 2020.

This is a fairly common scenario even in the world of mobile telephony, as soon as concrete rumors spread on a new top-of-the-range smartphone, sales of the previous model slowed down, only to recover after a price cut. This is why many manufacturers are reluctant to announce the innovations in the pipeline with great anticipation, let us think of Nintendo which unveiled Switch Lite only two months before the launch, to avoid burning the sales of the current model during the summer season.