Nintendo of America Celebrates 30 Years Since the Launch of the Game Boy, the Legendary Portable Console


Through the main social channels of Nintendo of America, the US division of the Kyoto company remembers the thirtieth anniversary of the Game Boy and celebrate it together with all those who fondly remember the legendary portable console.

The social celebrations of Nintendo of America for the launch on the US and Canadian market of the Game Boy, which took place just 30 years ago, on July 31, 1989, arriving just over three months after the celebrations for the commercialization of the Game Boy in the motherland. Here, the legendary box of the wonders of the Super Mario house arrived on the market on 28 September 1989, a date that will certainly be celebrated by the Japanese gaming giant with social initiatives that will involve European players but not only.

The Game Boy is, in fact, the third best-selling console of all time, thanks to the more than 118 million units produced from 1998 to 2003 and to the boundless passion of an audience that continues to look with nostalgia at this system and its countless masterpieces , it is enough cited as an example Tetris, Pokemon and standard portable transpositions such as Super Mario and The Legend of Zelda (someone said Link’s Awakening?).

The spiritual legacy of the Game Boy continues to live in the Nintendo Switch project, as the heads of the Kyoto house have repeatedly confirmed, claiming to have been inspired by the work done in the 1980s by Satoru Okada, Gunpei Yokoi and other members of Nintendo Research & Development 1 to create a system capable of attracting different generations and audiences of gamers thanks to a design that involves dual use as a portable console and home system.