Microtransactions and DLC Generate 58% of Take-Two Earnings: They Drive GTA Online and NBA 2K19


Take-Two is one of the great giants of the gaming industry, as the parent company of the Rockstar teams, among other developers of Red Dead Redemption and GTA, and 2K Games.

Recently, the Company has announced the financial results achieved during the first quarter of the 2019-2020 fiscal year, which started on April 1st and ended on June 30th of this year. A very interesting figure emerged from the latter: it seems that 58% of the gains achieved during this period come from the purchase of DLC and from the business of microtransactions. This is a decidedly important share, which largely exceeds half of the revenue, going to touch 60%. Leading this trend, up compared to the first quarter of the previous fiscal year, we find in particular two games: Grand Theft Auto V with its GTA Online and the sports title NBA 2K19.

Overall, Take-Two’s first-quarter earnings settle at around $ 540 million (almost 40% more than in the same period last year). Definitely positive results, of which it will be interesting to analyze the future evolution. In the recent past, the company has stated that it wants to reduce the timing of the publication of new games and to be at work on titles that have not yet been announced.