In an interview with journalists from the New York Times, Ubisoft executive Chris Early openly criticized Valve for the business model adopted in the digital distribution of video games sold through the pages of the famous Steam store.
“The business model they currently have is unrealistic”, explains Early before pointing out the concept and stating that “it does not reflect the current situation in the world of video games, in terms of distribution and publication in stores”.
Despite Ubisoft’s long-standing friendship with Valve witnessed, over the years, by the arrival on Steam of many video games of the French giant, in the last few months the opening of the Epic Games Store seems to have cracked Ubisoft’s relationship with Steam to the point of push the transalpine company to opt for the new Epic Games digital store and for the internal solution represented by its Uplay platform, as in the case of The Division 2.
Without having been mentioned openly by Chris Early, the reasons for this diplomatic crisis between Ubisoft and Valve must certainly be traced back to the different financial treatment reserved for those who decide to publish their titles on Epic Games Store and not on Steam. If Epic Games, in fact, is content to retain only 12% of the revenue generated by the titles sold on its store pages, Valve continues to demand 30% of the revenues obtained by the developers who offer their projects on Steam.