The E3 has changed over the years and will continue to do so, also to cope with the drop in interest that inevitably occurred after so many years. The 2019 edition was in fact marked by several problems, one of which was the scandal of the personal data of journalists leaked and made public.
Not to mention the fact that more and more often even the industry itself is almost “snubbing” the event, preferring to focus on direct streaming, or real events on its own, such as Electronic Arts with EA Play , or not to participate directly, as in the case of Sony , which at E3 2019 did not hold its usual conference due to the disappointment of many.
It is therefore clear that the system must change, and the organizers are thinking of different solutions to give back to the fair the importance it deserves. The first rumors speak of a reduction in the days dedicated to the press: a single day for appointments with journalists and closed-door previews, while the rest of the program will be dedicated to consumers, players and video games in itself.
The ESA would also be thinking of increasing the number of participants, selling about 10,000 more passes, and offering ” queuetainment ” solutions, that is entertainment even during the queues to try the various games, as well as partnerships with various influencers to attract more and more public.
For the moment, it is good to remember, there is nothing official, but it seems that the most important videogame fair in the world is about to undergo radical changes. What do you think?
Meanwhile, next year’s event already has fixed dates: E3 2020 will be held from 9 to 11 June 2020 in Los Angeles, California.