Nintendo turns 130: the Kyoto house has never been so good!

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Nintendo turns 130

After celebrating the launch of Switch Lite, the leaders of the Japanese video game giant celebrate the 130th anniversary of the birth of Nintendo together with all the fans of the Kyoto company who, thanks to their support, have helped transform the company into a true and its own industry giant.

Founded on 23 September 1889 by Fusajiro Yamauchi, the company has operated for decades in the card games industry producing Hanafuda decks. The company’s first expansive phase coincided with the close partnership in 1959 with The Walt Disney Company for the production of cards depicting the Disney characters most loved by Western and Eastern audiences.

After entering the Tokyo Stock Exchange and going through several phases that led the company to embrace the consumer electronics and toy sectors, the Kyoto company began to specialize in console production and development of video games starting from the second half of the 70s of the last century. Once the distribution rights in Japan of the Magnavox Odyssey were obtained, the top management of Nintendo, in fact, consolidated its commercial relationship with Mitsubishi Electric to reach, in 1977, the historic marketing of its console, the Color TV-Game.

Also in 1977, Nintendo executives hired Shigeru Miyamoto and planned, in doing so, their future through the development of the Donkey Kong, Super Mario, and Zelda series, working in parallel with the creation of consoles such as Game & Watch, NES and Game Boy.

As for the recent history, the Nintendo brand has returned to take on a global importance thanks to the small technological and commercial revolution made by the Nintendo Switch hybrid console, whose sales have led to the rapprochement of third-party development houses and an internal production of exclusives that does not seem to have equal in the whole panorama of the videogame industry.