The popularity of Borderlands 3 falls on Twitch: in the last two weeks, the number of spectators active on the Gearbox game live has dropped by 93% globally, with viewers seeming to have moved in bulk (or almost) to other titles.
In the days following the launch the game held up pretty well on Twitch facing the competition of Gears 5 and other streaming giants (Fortnite, PlayerUnknown’s Battlegrounds, DoTA 2, League of Legends, World of Warcraft, etc.) but in recent days the spectators are I dropped sharply and it seems that the negative trend is destined to continue.
It is good to make it clear that the numbers refer only to the spectators on Twitch and not to the active players on the shooter, who seem to be fortunately still numerous. Borderlands 3 has already sold more than five million copies and Gearbox has confirmed that it will support the project for many years with new content, exactly as it happened in the case of Borderlands 2, one of the greatest successes of the last ten years with over thirteen million copies sold worldwide since 2012.