The famous singer launched her new sportswear brand.
As he had been advancing in recent months, Beyoncé premiered her new line of sportswear called “IVY PARK”, which is part of Adidas.
As expected, the famous singer and businesswoman took over the promotion of her brand. And he did it the way only she knows how to do it, with a spectacular announcement.
In the announcement that Beyoncé shared on her official Instagram account, we can see her dancing in a video while posing with the different models that the brand has prepared.
The truth is that this great collaboration that had the brand of the interpreter of “Single Ladies”, assures success because it will have the quality of the famous brand of sportswear.
On several occasions, rapper Jay-Z’s wife released publications and videos in which she herself shows the outfits with which IVY PARK was released.
In the last post that Beyoncé made on her official Instagram account, she expressed herself saying: “I want to greatly thank all the incredible human beings who stood in those long lines in the snow and rain … They all look great with their IVY PARK. I love you. ”
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I want to say a huge thank you to all of the incredible human beings who stood in those long lines in the snow and rain. All the beautiful people who waited in the waiting room online. All of the friends and family who took the time to film videos and dress up in the unboxing. I am humbled, grateful and proud. Y’all look so good in your IVY PARK. I love you deep. B
It should also be noted that each of the publications made by the pop diva, to promote her brand, took more than one million likes per post. Which tells us that soon Beyoncé will set a trend in fashion.