Her fans went wild after the announcement.
The influence that Beyoncé has, almost nobody has. That’s why everything he does, says and uses, quickly becomes a trend.
The American singer has known how to use that “power” to give popularity to everything that has to do with it.
And the latest posts on her Instagram confirm this.
Adidas opted for Jay-Z’s wife to be her who promotes her clothing brand, and in fact, is doing an exceptional job!
The interpreter of “Single Ladies” has made use of her social networks to share photographs where she appears wearing sets of the renowned brand, and also of her, Ivy Park.
It is certainly a very smart advertising strategy, since the 38-year-old artist has more than 138 million followers on Instagram, and everyone loves her!
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I want to say a huge thank you to all of the incredible human beings who stood in those long lines in the snow and rain. All the beautiful people who waited in the waiting room online. All of the friends and family who took the time to film videos and dress up in the unboxing. I am humbled, grateful and proud. Y’all look so good in your IVY PARK. I love you deep. B
In the latest publication, the most ingenious of all, Beyoncé’s semi-open mouth is visible, in which the Adidas logo stands out, the three inclined lines, made of gold and resting on her teeth.