Arivenchy, the advertising campaign Fall-Winter 2020


A few months ago, all it took was the unmistakable tail high Ariana Grandeview of the shoulders, to launch the news of the new advertising campaign Givenchy. And already on that occasion, the social network went haywire. Today the photos have been revealed and not only that, it also announced the name of this launch special: Arivenchy. Acronym that already knows of hashtag viral.

Ariana Grande is then the protagonist of the advertising campaign of the brand for the Autumn-Winter collection, 2019/2020, taken by photographer Craig McDean.
Givenchy sees in the singer, the modern incarnation of the spirit of the Maison: an elegant style characterized by beauty, personality, talent and awareness.

The Givenchy sitting

Keeping alive the tradition of portraits, which was dear to Hubert de Givenchy, what he himself called “Givenchy “” sitting,” Ariana Grande wearing key pieces drawn from the collection of the parade, including the dress, pleated with floral print. The singer is pictured in a the first floor while wearing Eden, the bag of the season, in a pose that is timeless. Bold graphics and sinuous lines, the Eden is conceived in the spirit of the collection “Winter of Eden” and is designed by artistic director Clare Waight Keller.