This health crisis has made closure of many establishments, as all the movie theaters. As yet we do not know until when will I be able to lengthen this situation, the distributors are looking for alternatives for the releases provided to reach the viewer. Universal Pictures made the first step and now the distributors Spanish have decided to continue taking measures and to offer new releases online.
Avalon, producer and distributor of independent film, and A contracorriente Films have decided to strengthen their upcoming premieres with the possibility of consuming them online. Avalon wants to hold a premiere for everything high (but from home, of course) of ‘Matthias & Maxime’, the new film from Xavier Dolan, whose premiere was scheduled in cinemas on April 3. The tape will be available on Netflix for 48 hours from Friday, 27 march at 20.00 h to midnight Sunday, march 29.
With this initiative it will be the first time since the beginning of the crisis of the coronavirus that a Spanish film can be viewed online on demand before its theatrical release in cinemas. Avalon is a great opportunity to reach out to all corners of Spain, until villages and small towns that have more complicated access to the independent film.
A contracorriente Films has also wanted to contribute their grain of sand so that these weeks are as enjoyable as possible. The distributor will reinforce their upcoming premieres with the “virtual room cinema”. In addition to in the cinema, that may be open at their premiere dates planned, ‘Vivarium’ (8 April), ‘The joy of small things’ (10 April), ‘The teachers of Saint-Denis’ (April 17) and ‘The passion in art’ (6 April) will be able to enjoy it online through the virtual rooms and digital platforms.
This distributor has decided that rather than delay the schedule of their next few releases, will ensure its accessibility online, any viewer who wants to watch movies from home. In addition, it offers the possibility of collaborate with many rooms and circuits of display want to join the initiative. Have been made available to the platform salavirtualdecine.comenabled specifically to see first-run movies in the next few weeks of quarantine.
On that platform, and in parallel to the rooms that can be open at the release dates, viewers will be able to see the films mentioned above at the price of a normal entry of cinema, 6.95 euros. Will have access to the tape for 72 hours, and can be viewed on up to four devices. Will be available for devices Smart TV, iOS, Android, and AppleTV.
In addition to the premiere in the cinema, and in the virtual room, the films can be viewed from the same day of the premiere via digital platforms with Movistar+.
Other platforms that opt for free content
Rakuten TV has also wanted to accompany all the people who stay at home to curb the curve of infection of the coronavirus, so they announced that it was extending its catalogue and offered more than 100 movies without any cost, albeit with small advertising.
Movistar, Vodafone, Orange TV, MásMóvil and Yoigo also announced that widened the offer of its contents.