The pandemic coronavirus has stopped the world. The health crisis has forced entrepreneurs and companies to reduce your activity or even stop it altogether during these weeks of confinement. One of the sectors that has been most severely affected is the fashionwho is already noticing the consequences at the economic level.
For this reason, Anna WIntour has joined the president of the Council of Fashion Designers of America (CFDA), Tom Ford, to launch ‘A Common Thread’this is an initiative that wants to raise funds with the goal of helping all young designers who have recently started their career in the sector and have been affected by the covid-19.
The editor-in-chief of Vogue, which days ago announced the cancellation of the Met gala to be held on Monday, may 4, has communicated this decision to the web page of the magazine. As noted, the funds usual the CFDA is devoted to supporting these young designers who they represent the future fashion. Proof of this are the awards which are organized annually, and that recognize the work of those fashion designers who have impressed with their collections.
But now, faced with this emergency situation, Wintour and Ford have agreed to direct this money to those designers who look most affected by this crisis. The project will promote from today in the different social networks of the CFDA and Vogue with a series of videos in which the protagonists talk about how to face this struggle.
It should be remembered that this is not the first time that is has launched an initiative to support the fashion american. In September of 2001, days after the 11-Sthe editor-in-chief and the council of fashion designers showed his side more supportive of those needlewomen who had been harmed by the side effect the attack on the Twin Towers.
The signatures show your hand in solidarity
Despite the economic difficulties, the fashion brands have shown their hand in solidarity to support this fight against the coronavirus. The conglomerate of luxury LVMH produces since more than a week ago hand gels that have been donated to hospitals in French. A measure that is also carried out by the group L’oréal, which has also donated one million euros to combat the pandemic. Also Prada, Versace or H&M there are other brands that have pledged millions to the cause.
In Spain, Amancio Ortega has gone back to its origins and has begun to produce again gowns protective for the toilets. In addition, he has transported from China more than a million masks and other material necessary for hospitals and is preparing another financial donation millionaire. Also Mango has announced that it will donate two million of masks, a material which in these times is very necessary. Also Maya Hansen it has put aside her iconic corsets to sew masks that will be sent to the residences.
This struggle has also mobilized to famous faces such as Rita Ora and Miley Cyrus. The british singer has designed a series of camisetas, hoodies and caps that incorporate a symbol that you want to represent this struggle against the covid-19. All the proceeds from sales will go to the World Health Organization.
For his part, Cyrus has released on Instagram a series of episodes with the name ‘Bright Minded: Live with Miley’ with the collaboration of the brand Emi Jay. The goal is to promote the hair bands and different hair accessories that has the signature fundraiser for the campaign of ‘Care Together’ of the organization Feeding America. Every dollar that they spend their fans will donate ten meals the people most in need.