Rita Ora serves as ambassador of a brand and presents its first collection of shoes

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Deichmann, the shoe retailer most important of Europe took place this Wednesday in Berlin an exclusive to introduce his new ambassador, the british singer Rita Ora with her collection of shoes Rita Ora for Deichmann.

The event brought influencers and celebrities throughout Europe, in addition to knowing the exclusive selection of shoes of the singer, they were able to enjoy a performance on rigorous direct of one of the stars of the pop music today. During the event was presented in world premiere the new spot of Deichmann, where all were able to listen to Rita Ora to ask “How do you want to feel today?”.

New collection of shoes from Rita Ora.

New collection of shoes from Rita Ora.

The collection Rita ora for Deichmann is composed by 40 models for women and will be available in its entirety from the 16th of September in selected stores and deichmann.com. The prices of the models in the collection range among 29,90€ and 59,90€, so that they are affordable for all pockets. “My inspiration always comes from my attitude. How I dress represents how I want to feel that day”, explained Rita Ora, who came with Heinrich Deichmann its collection, with a selection that wants to offer the perfect shoe for every mood. The creativity and the style of Rita Ora can be reflected perfectly in the models of the collection, where you can find all of the styles that will be trend next season. Sneakers silver, sports leather thick with details neon, booties and boots with laces, shoes with studs and buckles, as well as boots with rhinestones or animal printamong many other models.

Rita Ora in the promotional images for the signature.

Rita Ora in the promotional images for the signature.

The staging of the event was done by creative director and choreographer star Marvin A. Smith, who recreated the decor of the spot of the campaign in the presentation. On the stage, Rita Ora praised this collaboration: “I feel very honored to work with Deichmann. It was amazing working with the team and be able to put my own stamp on the designs. The confidence to oneself is very important and I think that that feeling starts with a shoe that makes you feel good. And I think that the collection does to perfection,” concludes the artist, at the same time that he thanked publicly the opportunity to show another facet of hers.

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