Amazon Fashion continues stomping on the universe of fashion, conquering more and more territory. Their fashion firms themselves have already become a must-see destination, but now they have gone above and beyond with their line of jeans. Because the giant online spear Destination Denim, a collection of jeans that goes far beyond the click and purchase: it is an experience and an epic image in every rule.
The event Destination Denim will take place on 24 October in Berlin for four days, fusing fashion, technology, music and culture. In this free festival seeks to inspire customers to find their perfect model of jeans through innovative experiences and interactive. There will be live concerts, Rita Ora, Anne Marie and Jorja Smith, gifts, workshops and talks fashion with celebrities the likes of Veronika Heilbrunner.
There will be present some of the signatures of jeans over top of Amazon Fashion, such as Levi’s, G-Star, Replay, Tommy Jeans or Amazon Find. In addition, customers may be tested the models in a runway digital, synchronizing their movements with those of the virtual models and buying the one that most fit with your style.
“With the launch of Destination Denim we want to offer a new shopping experience around the denim that will enable all the customers of Amazon to find your model of jean is perfect.” – John Boumphrey, vice president of Amazon Fashion.
All the German event is free and requires no more than sign up on the Amazon site. But if you can’t go to Berlin to live out this party reverse cowgirl made in Amazon, always you will be the web. Because Destination Denim continues online for the whole of Europe, with a selection of products vast and interactive experiences that help to find the jean perfect: tutorials, lookbooks and music playlists.
Photos | Amazon Fashion.