Hailey Baldwin and the powerful story of the fragrance red that is saving lives

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“Four hundred babies will be born with HIV today. The same thing will happen tomorrow. And the day after tomorrow”: a fact shocking with the the NETWORK foundation wants to raise awareness in the world of how vital it is to fight against aids. Carolina Herrera joins the fight with the creation of the limited edition (212) VIP NETWORKthe new bottle that raises funds for this association founded by Bono and activist Bobby Shriver. To spread the message, the brand has exceptional ambassadors as the supermodels Hailey Baldwin or Taylor Hill, who lend their image to this solidarity action will be a success. Does the promise of the firm? Donate 100,000 euros to the foundation, an amount that would be paid out of the 500,000 days of medication for those affected by the disease.


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Today, the association of the artist and Shriver has already raised 600 million dollars that have been allocated fully to the fight against aids in african countries through the Global Fund. Carolina Herrera announces this partnership of the born to two perfumes (for him and for her) on sale for a limited time: “We are very proud to work with Carolina Herrera, a brand that shares our vision of a world without aids”, explained from the NETWORK.

Hailey Baldwin and Taylor Hill are already ambassadors of the iconic family of 212 VIP from 2017 and have put their influence at the service of this cause that envisions and works for a future without HIV. For them, the new fragrance starts with notes of tomato and raspberry, to match the color of the bottle that it saves lives, gives way to the essence of rose of Bulgaria and the tiramisu and ends with Queenwood, patchouli and musk. For them, the perfume smells like allspice, cardamom, ginger or Absinthe, a note very special that grants a character sparkling.


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In addition to the tops americans, the initiative also has faces nationals who have wanted to join the fight: the e-model influencer River Viiperi, the brothers Alex and Mikel Boisset, the actress Carla Campra or designer White Bleis. A community every day with more members who are struggling with the cry of: “This 212 product save lives” (This product 212 saves lives).