Kim Kardashian and Kris Jenner, launched a perfume

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Kim Kardashian it is one of the celebrities who have expressed their continued support to the contingency by Covid-19. The entrepreneur has once again activated their resources to make a donation to those who need it most during the pandemic with the launch of a new perfume created in collaboration with her mother, Kris Jenner, for your cosmetic brand KKW Beauty.

The protagonist of the program Keeping Up with the Kardashians he made the announcement via his account Instagram, where he published a photograph accompanied by Kris Jenner with the fragrance in a jumbo size in the middle of it. Kim Kardashian he described the perfume as an essence ‘floral-woody-and-white with the freshness of freesia, gardenia and white tuberose in the heart. I know you will love using it as much as me.’

Kim Kardashian joins the fight against the Covid-19.

© Marc Piasecki

Also, Kim Kardashian revealed that 20 % of the revenues earned during the sale of this fragrance from April 15 to may 5, will be donated to the foundation Blessings in Backpack, a group, a charity that delivers food to children United States in disadvantaged situation. During the pandemic coronavirus, the organization has started a fund to support small more affected as their schools (which is where they get their food) are closed.

This is not the first time that Kim Kardashian offers his support to charities. In previous weeks, used his signature underwear SKIMS to donate 20% of the profits obtained during the relaunch of their line of cotton to other philanthropic organizations in Los Angeles. Also, her husband, Kanye WestI also made a donation to the group We Women Empowered that has supported the most vulnerable groups during the contingency.

Kim Kardashian launches perfume with her mom, Kris Jenner.

© Instagram @kimkardashian

In addition to the famous couple, other celebrities have also raised their help: Kylie Jenner, Emilia Clarke, Blake Lively, Lady Gaga and Angelina Jolie are some of the personalities that they have not remained with their arms crossed and have made use of their resources and influence to make significant donations.