The Weeknd has released a new video for their song, “Before I Bleed Out”, which continues the visual narrative general director Anton Tammi has filed for After Hours. The video finds the hero’s costume crimson from the album in a sleep-dazed, struggling to break through in a feast-paced and filled with confetti.
“Until we bleed” follows the psychedelic images of Tammi for “Heartless”, “Blinding Lights” and “In Your Eyes”, as well as his short film, After Hours. Each video takes a signal style from the early 80’s, marking the line between squalor and opulence, with a sense of imminent doom.
In a recent interview with GQ, the Swedish director described her partnership with Abel Tesfaye of The Weeknd. “It’s like a mystery that we are creating together. He plays the song, and you already have a DNA so strong, it’s very intuitive, “ remarked Tammi, who also directed videos for Lykke Li and Halsey. He then said: “Abel is a mysterious person, and I respect you. What we do is open to interpretation … it Is art and it is poetry, and I think that it is beautiful to create that mystery together. “
Since its launch on the 20th of march, Out-of-hours Has already broken several records. The follow-up of Tesfaye to the Starboy of 2016 had the highest first week sales of albums for 2020, but also broke the record for most pre-saved in the history of Apple Music, with almost 1,000,000 of pre-additions of albums before the release, surpassing the previous record of Billie Eilish in 2019. Debuting at no. No. 1 on the Billboard 200, the highly acclaimed After Hours marked the fourth album by The Weeknd for the top of the list. It also reached number 1 in Canada, the United Kingdom and Australia, native Tesfaye, among many other countries.
Tesfaye, who played himself in the movie of the brothers Safdie last year, Uncut Gems, also appeared as a guest musical on Saturday Night Live in march, just before the program was announced as a parenthesis in the light of the pandemic of COVID-19. The artist is scheduled to spend much of the summer on the road in support of After Hours.
After Hours is now available and can be purchased here.