Los Angeles –
With half of the planet bordered by the coronavirus, the new streaming platform Quibi try to revolutionize the entertainment industry the launch in the united States its service – ‘nomad’ of short videos for mobile phones, but “with the quality of Hollywood”.
Attracted by this innovative project, and the billions of dollars promised by Quibi, star of the big screen and television strove to produce films and series.
Steven Spielberg, Guillermo del Toro, Jennifer Lopez and Reese Witherspoon are some of the names in the project. All the content of Quibi is transmitted in chunks of ten minutes maximum. The contents are produced in vertical format and horizontal, automatically switching from one to the other, to the taste of the viewer.
The technology and the concept have been perfectly calibrated for use ‘nomad’ on mobile devices, which may not be the ideal format for the confinement current.
Quibi, which it had planned the launch of its service on April 6, kept their plans without being sure of what the future holds. “I honestly don’t know, because the launch comes at a time when no equivalent,” said the executive director of Quibi, Meg Whitman.
The idea is to captivate the young assets you probably eat a bite or two of ten minutes on public transportation or during your break. Quibi will offer a catalog of varied and attractive: 50 programs available from the first day, and 175 original creations guaranteed for its first year, said Whitman.
If Hollywood stars have responded, it’s mainly thanks to the presence of Jeffrey Katzenberg, former Disney (1984-1994), and co-creator of Dreamworks studios, on the origin of Quibi.
Films such as the thriller psychological Survive, with the star of Game of Thrones Sophie Turner, and Most Dangerous Game, with Liam Hemsworth, are part of what we will find the earliest subscribers.
Some episodes will be available at launch, but the rest of it dosificará at the rate of one per day, with the idea of keeping the spectators in suspense as in the old days of television. (I)