Dies Sergio Rossi, the king of the shoes made in Italy


While Manolo Blahnik and Salvatore Ferragamo, and before that, Giuseppe Zanotti, if a designer shoe is considered as essential that was Sergio Rossi. That’s why it was popularly known as the king of shoes made in Italy and that’s why the news of his death at the age of 85 because of the coronavirus has fallen like a sledgehammer in the sector.

The “king of Italian shoes” was entered during the last days in a hospital of Cesena, in the Emilia-Romagna region, where the Wednesday certified his death. It was his son, Gianvito Rossi, to day of today to the front of the family-owned company that has revolutionized the sector who reported the loss. Wanted to the chance that happen only a few weeks after having made effective a donation to the hospital ASST Fatebenefratelli – Sacco in Milan and the announcement that his firm would deliver the 14 to the 20 of march, 100% of the revenue obtained in your web page SergioRossi.com would be to support the fight against the coronavirus.

Sergio Rossi was born in 1935 in San Mauro Pascoli (also in the northern region of Emilia-Romagna, italy) and, being the son of a shoemaker, he dared to found his own brand for 52 years with the certainty that the design and daring could marry well with the craft and the seal is authentically Made in Italy.

An innovative that it caught the attention of Gianni Versace

Its a different way of approaching the manufacture (craft, he insists) of the shoe caught the attention of the greats of the period such as Dolce & Gabbana, Azzedine Alaïa, and the mísmisimo Gianni Versace, to those who helped her to understand the footwear as part not an accessory, but essential to a look. It is as well as its success was resounding, especially in the decade of the ‘ 80s, and catapulted his name to the category of legend. In 2004 she joined the Gucci group (he have 40 stores) and a year later, he joined the PPR group until 2015, he ceded control of the company to a house of investments european Investindustrial for relanzarse the following season.

Since then, the brand has taken advantage of the designs made by Rossi, season after season, keeping the warmth of their unconditional and as Suzy Menkes, Olivia Palermo, Livia Firth (founder of Eco-Age), Paris Hilton, Nicole Kidman, Priyanka, Chopra or Scarlett Johansson they have always declared themselves faithful followers of their heels. Flip flops or sandals. Or sneakers… now there’s a little bit of everything. Up boots two-toned.

Shoes cushioned Gianvito Rossi (743€) are one of the most desired of the line signed by his successor, his son, Gianvito Rossi

Shoes cushioned Gianvito Rossi (743€) are one of the most desired of the line signed by his successor, his son, Gianvito Rossi

The firm reached its zenith in the 90’s, and currently has in Francesco Russo creative director. Today the site of the house is characterised by a large Grazie Sergio. There, Ricardo Sciutto, CEO of the group, describes it as the inspirational founder of our dream,” he writes, “was a teacher who loved women and was able to capture the femininity of a woman in a unique way, creating the perfect extension of the leg of a woman through his shoes. Our long and glorious history began with their incredible vision, and we will remember her creativity to always “.

His son, Gianvito Rossistudies of Sociology and Political Science it took in deciding to follow the family tradition, but as soon as I did that was obsessed in making the shoes of their sueños.Su collection of the same name in footwear for women and handbags have become a whole teaches of sensuality and femininity. But above all they are known for their comfort. He made his debut in 2007 with that idea and became convinced, and convinced others, that have the talent of his father and the urge to continue changing this sector. Their sandals are a must-have in the wardrobes of fashionistas.