“This initiative is a continuation of the principles of ‘Viva Glam’ to maximise the model of donation helping those affected by covid-19”, he has explained in a press release John Demsey, president of the fund, MAC Viva Glam and president of the executive group The Estée Lauder Companies Inc.
Since its birth in 1994, “Viva Glam” has supported organizations and programs that provide needs and essential services, and has managed to raise from the sale of their products more than $ 500 million since its creation.
“Viva Glam” was created as a fund for the fight against the “difficulties that were the people who needed a safety,” added Demsey.
One hundred percent of the profit obtained with the sale of the lipstick from Viva Glam will go to organizations that help disadvantaged communities, including those affected by the covid-19.
The aid is intended to provide from vital services such as ensuring the supply of food and medicines, the permanent access to information, as well as the detection and treatment of confirmed cases, particularly those that are within the at-risk population groups.
The signature cosmetics has points of sale in more than 100 countries and has worked with characters of the likes of Winnie Harlow, Sia, Miley Cyrus, Elton John or Ricky Martin.