LOS ANGELES.-In full blast of the platforms of “streaming”, Quibi will look for a gap in the market with a new service that launches this Monday internationally under a proposal radically different: exclusive Format for mobile phones and contents of brief duration.
Its catalogue includes series, contests, documentaries, and news programs, all with the premise to last less than ten minutes and with a bet by stars of first level as Demi Lovato, Jennifer Lopez, Will Smith, Kristen Bell and Alex Rodriguez.
In short journeys by public transport, waiting for a turn on a row or on a break of study… those are the moments you want to occupy the application, which also starts with the Latin content.
VERTICAL FORMAT: SEE SERIES SUCH AS CHAT
Despite the fact that the market begins to show signs of saturation after which giants such as Apple, Disney and Amazon have been added to the veterans Netflix and HBO, the new platform will differentiate itself by producing all of its contents, thinking on the screens of our smart phones.
While your competitors are broadcast in the horizontally of the television, Quibi has adapted its content to the vertical format to see the chapter of a series in the same way in the chats on WhatsApp.
In fact, though it also offers the classic option, the application is only available for mobile phones and for the moment does not have the intention of making the leap to television.
SHORT-LIVED: THE SNACKS OF THE TV
The mark indicated by: Quibi is the contraction of “quick bites” -small bites in English.
With the immense amount of stimuli and notifications that appear on the mobile, it is no secret that, for many evil, our capacity of concentration is becoming lower. For this reason, the platform has opted for a follow-up dispersed, with formats between 6 and 9 minutes long, and the promise of not to exceed 10 minutes.
Tv quick in the form of a “snack”.
Its price is around between $ 4.99 a month for a version with advertising and 8,99 free of ads, after 90 days free trial.
BET MILLIONAIRE: 2 BILLION DOLLARS THAT ATTRACT JLo and WILL SMITH
Behind Quibi there is a calculated multi-million pound investment that was almost 2,000 million dollars, according to The Wall Street Journal.
Its founder is the producer Jeffrey Katzenberg, a Hollywood heavyweight who has worked on classic Disney as “The Lion King” (1994) and “Aladdin” (1992), in addition to collaborating with the studios of Paramount and DreamWorks.
Katzdenberg hired the former director of the technological Hewlett-Packard, Meg Whitman to lead enterprise Quibi.
With this beginning, the product has been able to hire Demi Lovato for a program of interviews, to Jennifer Lopez and Alex Rodriguez to participate in a “reality show” and Will Smith, who released his own form of comedy.
Also one of its first fictions is to “Survive”, starring Sophie Turner, who rose to fame playing Sansa Stark in “Game of Thrones”.
FOCUS LATINO: NEWS FOR THE HISPANIC AUDIENCE AND SOMETHING OF A “SPANGLISH”
This move clearly millennial -or even Generation Z – of Quibi has resulted in priority given to the latino public, a community is increasingly important in the united States and equally large in the rest of the world.
Telemundo, one of the major chains, hispanic, produces for Quibi two-day programs designed for the latino public, which although will be mainly in English, will take the point of view of a community fully bilingual.
On the one hand, “Pulse News” is an informative 10 minutes which collects information “for the young latinos born in the US who are bilingual and speak Spanish at home with their parents”, you define your host Andrea Martinez.
On the other, “For the Culture” will be a summary of five minutes with the news, cultural and entertainment most important of the day.
Now it remains to be seen if in full quarantine for the coronavirus, the audience responds to the new product.