The signature cosmetics MAC Cosmeticsbelonging to the group Estée Lauder, be spent through their campaign, “Viva Glam” $ 10 million to 250 organizations all over the world who are “in the first line” turning its effort in the fight against the COVID-19.
“This initiative is a continuation of the principles of ‘Viva Glam’ for to maximize the model of donation helping those affected by COVID-19“he explained in a press release, John Demsey, chairman of the fund MAC Viva Glam and president of the executive group The Estée Lauder Companies Inc.
Since its birth in 1994, “Viva Glam” has supported organizations and programs that provide needs and essential services. In addition, he has managed to raise from the sale of their products more than 500 million dollars since its creation.
“Viva Glam” was created as a background to fight against the “difficulties that were the people who needed a safety,” added Demsey.
One hundred percent of the profit obtained with the sale of the lipstick Viva Glam will go to organizations that help disadvantaged communities, including those affected by the COVID-19.
The aid is intended to provide from vital services such as ensuring the supply of food and medicinesthe permanent access to information, as well as the detection and treatment of confirmed cases, particularly those that are within the at-risk population groups.
The signature cosmetics has points of sale in more than 100 countries and has worked with celebrities such as Winnie Harlow, Sia, Miley Cyrus, Elton John or Ricky Martin.
With information from Efe.