Portia de Rossi has been learning to cook during her imprisonment by the coronavirus. It has been an eye-opening experience for the actress, and for his followers.
It has been cut up and been burned, yes. He has also discovered that you don’t like some flavors of indian cuisine, and that his wife, the comedian and TV presenter Ellen Degeneres, is not a fan of curry and chickpeas.
“We’re learning a lot from each other in quarantine!”, supported in Instagram.
Without a doubt, that what we are doing these days, and in special about our celebrities. Social distancing has turned to the most famous of his army of publicists and stylists. They are boring and without a filter and, often, they look incredibly close.
Cardi B recently launched head without explanation against a huge tower of Jenga and boba Madonna sang her hit “Vogue” using a hair brush as a microphone, but changed the lyrics to include fried fish. Hillary Swank learned to crochet — and now has a new knitted beanie to prove it. Ariana Grande did it to flaunt your mane in the natural and Marlee Matlin put on her old wedding dress. “I’m losing my mind, but what else can you do?” wrote.
Stranded at home, Justin Bieber chose to play a classic from childhood: “The floor is lava”. Dressed in a pajama one-piece and a hat of winter, the singer jumped in his huge living room on cushions, chairs, stools, two skateboards and a roller. The video has over 9 million views.
“I think people now need more than ever the human touch, and I think that celebrities really understand that,” says Neal Schaffer, a consultant of strategies for social networks and author of the new book “The Age of Influence”. “People want to be identified with real things, with real people”.
While some influencers and celebrities are continuing to publish a barrage of images flattering, and carefully assembled with every hair in place, others are, in fact, being a reflection of us: no shaving, no bathing, without shame.
“When I drink, I come up with ideas, really bright,” confessed the singer Pink recently. “And last night I had an idea: I can cut hair”. Then he showed some parts of his head with the hair chopped or shaved.
It turned out that the famous of fact yes they are like us: they get drunk and do stupid things. And they are also like us in other ways: Pink later announced that he had contracted the coronavirus.
The virus also opened to us places that we never thought that we could visit, like the bathroom of Selena Gomez and the hot actress of Broadway Adrienne Warren. Until we have been able to inspect the messy garage/art studio of Rosie O’donnell.
The theater actress Patti LuPone was participating in a charity event transmitted by streaming live and presented by O’donnell when the lovers of the theatre expressed their charm for something that had never been seen: the great basement of Lupone. They were able to see an old and colorful rocola of lights and a shelf full of casets.
So LuPone consented then to his followers with a series of video clips posted on Twitter in which he was showing things in your house as a slot machine, a massage table, gift shop, desk, and a pinball machine. “I have so much to show you,” he says.
Yuval Ben-Itzhak, the chief executive of Socialbakers, a company of marketing on social networks, has noticed the trend, and the fosters. You suspect that the fans will reward celebrities more honest by the end of this crisis.
“To give his audience a glimpse of their lives — from showing their homes, their families, or themselves, wearing a casual, as tends to be the people in the house — the celebrity is likely to increase their participation”, says Ben-Itzhak. “Users seem to really get excited about natural content that looks authentic, especially at this time. It gives them a sense that ‘we are all in this together'”.
We can all be together, but we are not the same. After all, celebrities are so much richer than us. The new intimate look that we have of them reveals a gap: the room Bieber is big enough to put on it several rooms regular. Not everyone can isolate themselves in a yacht.
A few weeks after the pandemic reached the united States, some commentators expressed agriamente on the antics of the famous. “I don’t care what celebrities are doing in their mansions”, wrote one on Instagram. Another issued a warning: “Funny how irrelevant they become when we are cursed for real problems”.
The first sign that the exposure of the celebrities was souring was when the protagonist of “Wonder Woman” (“Wonder Woman”) Gal Gadot led a version of “Imagine” with stars like James Marsden, Zoe Kravitz, Amy Adams and Mark Ruffalo. The criticism did not take long: some called it “shameful” and “callous”. They asked for donations, not songs.
Akshaya Sreenivasan, an expert in marketing on social networks, says that while the crisis of the COVID-19 continue, the famous probably face more hatred in line.
“Not even Oprah will be immune,” he said. “The big guys in Hollywood are going to be destroyed, especially if they continue posting on Instagram (things like) ‘Oh my God, I’m so boring. I’m drinking martinis in my private pool'”.
Sreenivasan anticipates that some celebrities lose followers if you continue posting without thinking of the losses out of their mansions. And to think that many will open their wallets to compensate for all their years of glamour on Instagram. “They need to do something to protect that brand,” he says.
There is also the danger that the celebrities decide to take advantage of the virus. Experts in social media warn that this is not the time to try to sell products for profit.
Dwayne “The Rock” Johnson is approaching this limit when floods relentlessly his account of Instagram with messages that stand out and drive your brand of tequila.
“You must really be sensitive with your audience, and should be very careful if they want to have that attitude,” says Schaffer. “It is a dangerous subject. A celebrity is only a celebrity to the extent that its followers as well consider it. Can turn against you as fast as the supported”.
In spite of this new look without embellishments to the celebrities and the criticism it has generated, Sreenivasan does not believe that anything will really change once we are back to normal.
“We’ve had this conversation forever,” he says. “We’re going to move forward until we face the next problem, and then we will talk about this inequity.”