MAC has joined the list of brands in the world of cosmetics which unite to combat the Covid-19. Against the contingency that lives in countries around the globe, the signature cosmetics has announced that it will donate 10 million dollars to support more than 250 agencies of the united States that make front to help those who need it most in this pandemic coronavirus.
The New York-based firm will make its donation through Viva Glamhis division charity. The charge of disseminating this support was Miley Cyrus, ambassador of Viva Glam.
Miley Cyrus ambassador of Viva Glam.
© Michael Buckner
Like other campaigns that MAC has been conducted through Viva Glamfunding for the donation was gathered through the purchase of a lipstick, the 100 % of the price will go to foundations such as God’s Love We Deliver, Project Angel Food, and Partners in Health (PIH); each one of these are dedicated to different causes such as the delivery of food to people of limited resources, drugs and diagnostics, especially for those of compromised immune systems.
‘Take advantage of this model of donation to 100% to help people affected by Covid-19, it is a continuation of the principles on which it was founded Viva Glam from your start,’ he commented John Demsey, ceo of MAC, through a press release.
MAC joins the fight against Covid-19
Viva Glam was created in 1994 as a support fund for people that require networks of support, since then, have been able to raise $ 500 billion to support different causes such as the fight against the HIV or LGBTQ+.
Through a post in the account of Instagram for MAC he invited his followers to purchase the lipstick from Viva Glam: ‘Now is your opportunity to make a difference from home’.
You can also read: These are the initiatives that the fashion industry has shared with the COVID-19