In difficult times, the union makes the force. That mantra is repeated endlessly from the start of the pandemic in all areas: only united we will overcome the coronavirus and we’ll deal with the economic crisis looming. However, not all sectors seem to join a beats motiv of that in just a few days have made gala the other side of the puddle.
The Spanish broadcast industry, threatened by the precipitous decline of advertising, away to pool efforts is more divided than ever. While some call for aid to the Government to deal with the difficulties that the sector faces, others are supported by these demands, generating further alienation in the midst of the tumult epidemic. Not even have known how to take advantage of the multitude of cultural initiatives that swarm through the social networks.
Only RTVE prepares a telethon solidiario to raise funds
Also, just have arisen solidarity initiatives to help the worst are going through in these moments. There are many organisations, companies and characters of relevance that have taken a step forward to contribute their bit in this complicated struggle, but the television networks seem to be indifferent to these gestures.
Just RTVE it has taken into account the pain of those thousands of spaniards who have lost a loved one in loneliness, and have had to face the first steps of the difficult duel without the comfort of their immediate environment due to the measures of isolation.
For this reason, the department digital has opened the Memorial Coronavirusa project is interactive and collaborative in that the citizens have the opportunity to pay tribute and give a last goodbye to the victims of the COVID-19.
This initiative will be added to the telemarathon solidarity that the public body prepared in collaboration with Shine Iberia (MasterChef, Masters of the seam) to raise funds and recruit them for health care.
As anticipated BLUPER, the idea is to gather the greatest number of personalities and famous possible to participate in this event through connections for video call from their homes and share stories of the confinement, songs, experiences…
The rivalry to one side
In the united States, in contrast, all the operators have united with a same goal. The three main chains in the country, CBS, NBC and ABC, along channels of cable, Bell Media and iHeartMedia and digital as YouTube, Facebook, Instagram, Twitter, Yahoo, Amazon Prime Video, Apple Music, Tidal, Alibaba, LiveXLive, among others, be issued on the special One World: Together at Home, an event that aims to raise money for the Response fund Solidarity COVID-19.
Jimmy Kimmel, Jimmy Fallon and Stephen Colbert will leave his arduous competition to join in this struggle together
The front of this initiative is the organization of defense Global Citizen and Lady Gaga, they have already raised $ 35 million. The show, which will take place on the 18th of April, has, in addition, with the participation of Paul McCartnet, Stevie Wonder, Billie Eilish and Finneas, Lizzo, John Legend, Chris Martin, Eddie Vedder, Maluma and Keith Urban, to those who have been adding many more stars from the world of the song.
The three large faces of the late night american, Jimmy Kimmel, Jimmy Fallon and Stephen Colbert, will leave for a two-hour fierce competition for audiences to join in this struggle together and will present this special.
“We may have to be physically separated for a time, but still we can come together virtually to enjoy good music. The concert “One World: Together at Home” represents a powerful show of solidarity against a common threat,” said the doctor Tedros Adhamon Ghebreyesus, director-general of the WHOin a press release.
In Spain, a country that unfortunately tops the list of deaths and infected people around the world together with the united States and Italy, will be able to follow through the channels ViacomCBS (Paramount Network, MTV and Comedy Central). There is still time to show that solidarity that we hypothesized, but that the spectators miss.