Quibi arrive at a market of streaming highly competed

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This April 6, arrives Quibithe anticipated service of video content-based short films made to be consumed on mobile devices.

Created by media mogul Jeffrey Katzenberg and is led by Meg Whitman —before executive president of eBay and Hewlett-Packard Enterprise — the service includes an impressive list of collaborators and talent, including Sophie Turner (Game of Thrones), Liam Hemsworth, Christoph Waltz, Chance the Rapper, Jennifer Lopez and Chrissy Teigen, among many others, in addition to agreements with media such as BBC News, ESPN and the site of comedy Funny or Die.

The service Quibi will cost$4.99, with ads, and US$7.99, with no ads. Currently, for a limited time, the service offers 90 days free (in addition, T-Mobile offers a subscription free to its customers).

Quibi lands on a saturated market that is led by Netflix, the service with headquarters in Los Gatos, California. Netflix plans to invest about US$17,000 million in content this year. In addition to Netflix, Apple TV Plus, Hulu, Amazon Prime, Disney Plus, CBS All Access and, soon, Peacock and HBO Max compete for the gaze of the audience. (CNET in Spanish, and CBS All Access are both a part of ViacomCBS).

Quibi plans throw some 175 programs and 8,500 episodes programming during its first year. The chapters on Quibi are between 5 minutes and 8 minutes, and in most of the cases will be released one each week, similar to what Disney did Plus. Unlike the services of Disney and Apple —that have a content limited or defined by franchises like Marvel or Pixar, Quibi will launch contents in all kinds of genres (comedy, drama, reality shows, competitions, sports, etc.), more in the style of how it works Netflix currently.

The contents of Quibi are designed for mobile devices based on a technology that the company called Turnstyle, which allows the videos to look good in both landscape and portrait, whichever is the preference of the consumer.

Other characters involved in the generation of content of the platform are Peter Farrelly, Steven Spielberg, Guillermo del Toro, Demi Lovato, Will Smith, Laura Dern, Kevin Hart, Tyra Banks, Zac Efron, Bill Murray, Idris Elba, Anna Kendrick, Joe Jonas, Kendall Jenner, and Don Cheadle.

Quibi expected that this huge list of personalities will help attract the competitive attention that is divided into a saturated market.

You can download the app from Quibi in the App Store or Google Play Store.


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