Much has been written about perfumes, maybe because there are no words to describe the nuances of a smell with the precision with which stimulates our senses. As happened to the main character of the novel Patrick Süskind
The Perfumewhen we find that scent that evokes a thousand memories and emotions we feel incapable of providing adjectives that explosion of stimuli. It does not matter the words when they finally find the essence that the touch of your skin is revealed as the certainty of an absolute truth and not subject to appeal of that which defines you: the true and unique smell of our soul.
Find a fragrance that expresses an almost magical, the complexity of our personality has become a kind of search for the Holy Grail of scents with the power to grant eternal life.
Some brands have created a thousand aromas and its patents, as the range of the 20 numbers created by Ernest Beaux at the request of Coco Chanel at the beginning of the twenties and today they can be found in the section of perfumery of The English Court of plaza Catalunya, in Barcelona, as the only exclusive point in the city. But lovers of elixirs, scented, as Madonna, Cate Blanchett, Angelica Houston or the very Michael Caine, among others, willing to pay from 2,000 to 10,000 euros for 30 ml of perfume, they need to express their personality with flavours distinct to each occasion.
The workshops are fleeing from the actions of marketing to bulk and focus on actions based on relationships, very personal
The goal is authenticity, at all costs avoiding to smell the perfume of fashion. That is the difference between a perfume from a brand of high fashion and a personalized perfume. As explained by Abel Diaz, professor at the Istituto Europeo di Design (IED) in Barcelona and the founder of the showroom perfume exclusive
: “A person who buys a jacket Dolce & Gabbana of 4,500 euros in a point-of-sale exclusive do not want to use the perfume of the same brand that is in all the stores, even in supermarkets. He wants to run away from the mainstream and sprayed with a perfume that dowry of the same level of exclusivity that a garment that holds in your closet”.
These workshops are not easy to find and are transmitted from parents to children the secret formulas of these perfumes, as the case of the perfumer, Italian Stefano Alderuccio. of Via Dei Mille To Sicily
: “We of the marketing actions massive and we focus on action-based public relations very personal. Our perfumes are even names that evoke places, scents that, in my case, I moved it to the garden of my grandparents, the founders of our firm in Noto (sicilian town where he married Chiara Ferragni)”. Your search for revive perfumes created by her grandparents for the aristocracy takes to travel from Noto to Grasse, Paris, and Florencealways have the best master craftsmen and the raw materials most in demand.
About ten years ago, approximately, were born the so-called bar à parfumswhere you advise on what to perfume, among a range of very exclusive, is more suited to you. It is the case of Le Secret du Maraisthat takes us back to Paris from a corner of Madrid and in the Marta Tamayo and Jean-Luc Gardarin join fragrances with celebrities after making a thorough assessment of each client. “Find the scent is ideal is an art and requires experience, technique and knowledge. Through an application with a simple questionnaire and in just 3 minutes we found the profile olfactory to the customer, which, together with our experience, allows us to offer you the chance to find your perfume ideal more than 700 exclusive fragrances in a quick and different,” explains Tamayo.
In parallel, they also educate the nose of its customers through tastings of perfume or scent workshop addressed both to individuals and to companies. They have, in addition, an aperitif fragrance for those seeking to impress a loved one with a unique experience.
Yet there is more. In London we find
, Lyn Harris, who prepares perfumes, as if it were a tailored suit. It’s not about having a fragrance that perhaps has 10% of the world’s population. It is a perfume that has been made exclusively for that person. Prepares and keeps the formula, which may not be disclosed to third parties, patent attorney including. Between the celebrities that have these fragrances, which amounted to 20,000 euros, we find Alexa Chungthe marriage Beckham, Kate Moss, Taylor Swift, Nicole Kidman, Kylie Minogue, Lady Gaga, Melania Trump and Leonardo Di Caprio, among others.
Jane Birkin made it a signature scent with Lyn Harris that they liked both the two and decided to put it on the market
This desire to find the fragrance perfect personal sometimes evolves and comes to be placed on the market, while the celebrity for even more exclusive with flower essences almost in extinction. For example, the mythical Jane Birkin made it a signature scent with Lyn Harris that they liked both the two and decided to put it on the market. It is also the case of the fashion designer Asier Tapia, who has made his fragrance, an exclusive perfume called Someone, that sold in exclusive showrooms in Barcelona.
“There is in the perfume, a power of persuasion stronger than words, the flash of the eyes, the feelings and the will,” wrote Patrick Süskindand the only way to feel the purity of these emotions that words are not enough to describe, it is surrendering to the art of invisible alchemists of the ethereal.