Kim Kardashian is back to show his solidarity and he does so with the launch of a new perfume created in collaboration with her mother, Kris Jenner, for her cosmetic brand KKW Beauty.
KKW x Kris, that will be released to the market on the 15th of April at a price of $ 40, has been “inspired by the unconditional love between mother and daughter” and has a scent of white floral woody that opens bright and sweet, but manages to quickly change into a more sophisticated and warm. Kim Kardashian has claimed that it smells exactly like Kris Jenner, who, according to her, “always smells amazing”.
The launch of this new perfume comes close to a very special day, Mother’s Day in the united States, the next may 10. “Kim and I have similar tastes, which makes working together has been a dream; the two we wanted a classic scent and timeless that was stimulating to any one who uses it, and I think this scent embodies perfectly that,” he confessed Kris Jenner.
The choice of the packaging of this new perfume, christened KKW Fragrance x Kris Jenner, doesn’t go unnoticed. Totally different to what we have seen up to now within your firm, this new bottle follows the style of Kris Jenner. In the words of Kim, “the design of the bottle is made based on the palette of neutral colors in my home, knowing that it would look perfect in any bathroom or vanity. This edition features a delicate tone nude, a hexagonal shape, and in the centre a sort of silhouette of two women embracing, which reflect to perfection the union of mother and daughter.
With the aim of supporting the difficult situation of the pandemic in the world, Kim has wanted to contribute their grain of sand to the fight against the coronavirus that has scarred the Planet and has announced that “the 20% of the profits from all sales in KKWFragrance.com (April 15-may 5) will be donated to @blessingsinabackpack, an organization that provides food on weekends to children from the USA who otherwise would go hungry.”