After you publish on your Instagram personal a suspicious series of photos of memories working in Givenchy, on Friday April 10,the british designer Clare Waight Keller announced that he would be leaving his post as Artistic Director of the maison of Haute Couture after 3 years in the post. The announcement took us by surprisebut the truth already saw this coming.
He joined Givenchy in 2017shortly before the death of the founder, Hubert de Givenchy, replacing Italian designer Riccardo Tisci, who worked at Givenchy by 12 years. All were counting on the first woman at the helm of Givenchy, but apparently did not results expected, and the latest fall/winter collection by 2020 was his farewell.
The creative from Chloé was chosen by the former executive Philippe Fortunato, of conglomerate LVMH, waiting for his approach commercial and ability to design it-bags, led slowly but surely to Givenchy to the scale multi-million dollar from Dior, but in return, created collections is not readily accessible based on the files, and only one bag successful.
The income from Givenchy are more or less balanced between fashion of a man and a woman, and surprisingly the sales of men’s clothing were the ones that kept it afloat to the maisonso the past January Clare presented the first men’s collection FW20, but neither that nor having to Ariana Grande in the campaign FW19 made despegaran the sales.
“The first year was slow, the second also and the third hopefully improve,” said a saleswoman for the flagship store Paris over the three years of grace they gave to Clare. The maison it has not announced a successorbut for the success of the male line, we hope you divide the creative direction of a man and woman to separate the creative universes.
By the pattern designers british (except for the Italian Riccardo Tisci) as John Galliano, Alexander McQueen, Julien McDonald, Ozwald Boateng and Clare Waight Keller, a duo of creative british (with the French spirit) would be perfect, as for example Phoebe Philo for the female line, and Craig Green for the male line. Doesn’t sound bad, right?