The Sunday (April 12), the singer mexican-american Becky G released her new single “They Ain’t Ready” via Kemosabe Records / RCA Records.
The song originally had the intention of bringing a positive message about the fight for the real love, but now has become an inspiration for people who fight against COVID-19. “At that time, this song was intended to inspire others to fight for love and to unite despite their differences. Today, not only represents that but also hope,” said Becky G in a press release.
The song’s video, which premiered Monday (April 13), was directed by venezuelan director Daniel Duran (“Major”, “No Pajamas”) and tells the story of a couple who kept secret his love and flees to experience your own romance.
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In an effort to support their local community during the current health crisis, Becky also announced that it will sell a t-shirt charity limited edition. All the proceeds from the sale of t-shirts will be donated to support the needy students of Los Angeles.
“Given our current state of the nation, my priorities have recently been educating myself as much as possible in COVID-19 and find all the possible ways to help give back to others. While this has affected the whole world, the effects that I have seen first hand in my Los Angeles community are devastating. As my first release since the pandemic, I have decided to give back to the children and students of the LAUSD. They have approximately 700,000 students in its system, of whom 80% live in poverty. I used to be one of those students, ” concluded Becky G.
Look at the new video below.