The ambiguous message of the creator of the MCU on the future of the Avengers

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  • Avengers: Endgame is the most successful film in the history of cinema at the ticket office

  • The MCU has generated more than $ 20 billion; it is a machine mercadológica

  • The president of Marvel Studios left a message that opens up the possibility of more life for The Avengers

This week was fulfilled a year of the premiere of Avengers: Endgame, a fact that became a trend in social media because the conversation was the impact of the tape of the brothers Russo the context in which we find ourselves due to the pandemic coronavirus COVID-19.

The hashtag #AvengersEndgame takes a few days circulating on Twitter and other platforms, is used by the users who share thoughts about the film, and the life. Such has been the scope of this tag that came in the eyes of the president of Marvel Studios, Kevin Present.

What makes this relevant to you? Therefore the master mind behind the Movie universe of Marvel (MCU) you have such vision that has seized the moment to revive the universe of movies, and stop, step, a message that feeds the expectation of the fans.

As you all know, the production company prepares the Phase 4and even if you already have productions -though with changes of dates– already prepared to seek to conquer audiences as Black Widow, Thor Love & Thunder and The Eternalsthey don’t really have as much engagement as the original group of characters that made it grow to the MCU in the machine market that is.

In that sense, going the skillful emergence of Kevin Present, therefore used a viral video on Twitter about the epic scene in which the Captain America manages to control Mjolnir to hit Thanos, to leave a message about the future of The Infinity Saga“A good reminder of what we all will do it together some day again,” said the president of Marvel Studios.

Although he gave no details or any confirmation, the words have been taken as a hint to a possibility that Marvel prepare a new tape of The Avengers.

An uncertain future

It is no secret that the future of the MCU is a little uncertain, Avengers: Endgame left an unattainable goal for almost any production known or in process, its more of 2 thousand 797 million dollars raised only by way of box-office position as the most successful film in history.

And, although the MCU is today is synonymous with success, in the last decade, it has become a benchmark of pop culture, in magnet of the hearings and of brands and great product marketing; their 22 films released so far (without considering the two Spider-Man) have raised more than 20 thousand 331 million dollars at the box office, according to data from Box Office, what comes next does not seem to have as much power.

Phase 4 has some of the productions that could meet the expectations and exceed the 800 million dollars at the box office (or perhaps the barrier of one thousand million) as well as the impact on marketing and merchanidsing expected; Black Widow, The Eternals, Dr. Strange in the Multiverse of Madness and Thor: Love and Thunder have the potential to, but the vast majority do not generate such an expectation among the audience.

Recall that the MCU not only speaks to the fans of the comics or animated series, his power has reached a wide demographic of audiences, hence the importance of building characters and stories that are capable of such a connection.

To do this, Marvel needs leaders who can drag this power; Thor (Chris Hemsworth), Black Widow (Scarlett Johansson) and Doctor Strange (Benedict Cumberbatch) do not seem to have more in the future, which for many connoisseurs of the subject, only leaves Captain Marvel (Brie Larson) and Spider-Man (Tom Holland) with such a capacity.

If Kevin Present think that a new movie of Avengers is needed to make this change of baton and introduce new characters that could begin to generate this engagement required, it is very likely that you already are working with.

This is a possibility, we must consider that Disney will need all of their weapons as possible to recover financially and income to the company, which has suffered a lot of the impact of the coronavirus.