Cecilia Bönström is the queen of style rock & chic. The creative director of the signature Zadig&Voltaireby whose designs sigh Katie Holmes, Hailey Baldwin, Kate Moss, Alessandra Ambrosio and Eva Longoria, lives the confinement in his luxurious home in Normandy, surrounded by his family and a spectacular nature.
Even if your habitual residence is in the centre of Paris, Bönström moved to his country house in Normandy before the start of the confinement, and there spend these weeks next to her husband, Thierry Gillier, of 59 years, founder and CEO of the French firm since 1997, and their son, Emil, of 7 years.
Positive, spontaneous and vital, this Swedish 48-year-old who arrived in Paris with 17 to begin her modeling career, spend the day being inspired to create new collections, listening to music, reading and practicing one of the hobbies that you like, the kitchen. Among the dishes you love, and now you’re cooking, there are four that can not miss: “sea Bass grilled with mashed potato and cherry tomatoes, rolls of salmon with avocado, spicy macaroni with tomato sauce vodka and tiramisu”. But, in addition, practice another recipe very special, “smoked salmon with potatoes au gratin, a recipe from my grandmother.” Is one of your keys to facing an unknown situation for everyone. “This is a human catastrophe and financial leg all, but do not get overcome and draw strength and remain positive, look for positive angles such as, for example, has occurred in 2020, when we have technology to communicate and keep in contact with our loved ones,” he says.
When Bönström came to Paris from his Gothenburg home, I had in mind to devote himself to fashion design, but when you see one of the then very few stores that the brand had in the French capital, fell in love with the style and decided to ask work in the company. Started in 2003 as an assistant in the department of design and his ideas had such impact that in 2006, he was named creative director. Since then the firm has gone from having some stores in France have over 400 points of sale in 40 countries. Now, in addition, has legion of celebrities that are a fan of the brand like Katie Holmes, Hailey Baldwin or Kate Moss, to whom Cecilia Bönström has always admired and considered to be “a muse”, and with that also just to collaborate on a capsule collection called ZV x Kate. “Fashion is an important tool, because it helps us to feel pretty and to make us a little happier”.
The halt industrial that assumes the crisis of the coronavirus has led her to be confined in his home field and divide the time between work, your child and the topics that most interest you, such as reading, music and cinema. “I work every day and I communicate with the team via video calls. When we need to see things, like for example prototypes, which we are preparing, we do so through a courier company”. In his spare time, in the list of movies that is now seeing again not missing titles such as “The piano, by Jane Campion; The wolf of Walstreet, Martin Scorsese; Little white lies, Guillaume Canet; Belle époque, Nicolas Bedos and Whiplash, Damien Chazelle”. But nor do we lack time for reading and recommends: “Zadig or the destiny, of Voltaire; Madame Bovary, of Flaubert; Good morning sadness, Françoise Sagan or Syndrome of Palo Alto, Loïc Hecht”.
To combat any temptation to discouragement, Cecilia also practiced “tricks” as made changes look of spring, which then goes up to some networks and applications. Their favorite: “Podcast, once Upon, Instagram and 7 minds, for meditation.” We also made a final recommendation: “you have to stay positive and work on our inner well-being. If you’re not affected by the disease, you are already very lucky, so take the opportunity to do things and work on our inner confidence. Take your time and enjoy life and its artists. Feel more free than ever before, even at home.”