With only 26 years and a career that began just 4 years ago, the puerto rican Benito Antonio Martínez Ocasio, known as Bad Bunny is today, according to the news agency Bloomberg, the biggest pop star in the world, beating singers such as Elton John and Andrea Bocelli.
The reguetonero is located in the first place not only by the millions of sales and downloads of their songs, but by its interaction in social networks, which have been let to artists like him to be known more quickly, but also has become even more competitive the music business.
“Also, social networks have made it more difficult to measure the success of an artist. What is more the triumph of which reaches 10 million followers on Instagram or the one that fills clubs with their show?”, ask the experts of Bloomberg and that is why they created the Pop Star Power Ranking (ranks of Pop stars), a list that measures the rise and fall of the musicians most requested in the world.
Each month, they will post a list of the top 25, determined by six criteria: ticket sales, fundraising concerts, album sales, streaming Spotify, interactions of Instagram and views on YouTube. Given that the first ranking it comes out in full pandemic coronavirus and the tours are being held, included the tours that occurred earlier this year.
In the month of march, Bad Bunny is ranked number 1, as it was the most popular artist globally on Spotify, which is the music service of paying largest in the world, and on YouTube, the largest free service. It was also the third musician more popular on Instagram, according to CrowdTangle.
For Bloomberg, the popularity of Bad Bunny is evidence of the growing power of Latin music. In November of 2018, Spotify named the City of Mexico as the new music capital of the world because it is the city where has more users around the world.
However, the scope of Bad Bunny extends beyond Latin America. Had 8 different songs in the Top 50 in the lists of Spotify in the united States, which is the music market biggest in the world.
In addition, the puerto rican is not only in the new rankingin the post 15 is located in the colombian J Balvin, while his compatriot Karol G lacked little to sort.
Bad Bunny reported sales of his most recent album, “YHLQMDLG” for US$430.000, 786 million plays on Spotify, 638 million on Youtube and 74 million interactions on Instagram.
The canadian Justin Bieber, in second place, reached sales of US$175,000 and 208 million plays on Spotify, while J Balvin sold US$24.500 and reported 182 million plays on Spotify.
In Bloomberg warn that the list does not include all of the great artists, because many do not have new music or not you are touring.
This is the complete ranking
- Bad Bunny
- Justin Bieber
- Elton John
- The Weeknd
- Lil Uzi Vert
- The Lumineers
- Billie Eilish
- Trans-Siberian Orchestra
- Dua Lipa
- Post Malone
- Roddy Ricch
- Tones and I
- Celine Dion
- J Balvin
- Blake Shelton
- Five Finger Death Punch
- Lil Baby
- Doja Cat
- Andrea Bocelli