The New Age movement was forged in the 80’s and has been infiltrating little by little in the fashion industrynormally reluctant to interact with currents that some tildarían of ‘hippies’. The religion itself has managed to change, resonated with greater agility in the industry, where we have found echoes religious in the creations of Riccardo Tisci for Givenchy, John Galliano for Christian Dior and Karl Lagerfeld for Chanel, to name just a few examples.
When the celebrities have made the church your new gateway, with Hailey Baldwin and other well known characters dressed up in outfits worthy of street-style to go to mass on Sunday, religion has gone on to become fashion, without asking for neither permission nor forgiveness. The signature Fear of Goddesigner Jerry Lorenzo, finds its inspiration in their fear of God and is one of the firms that you will find in the wardrobe of Justin Bieber, Kendrick Lamar and Jay-Z. Kanye West celebrates their Sunday Services between celebrities that do not want to miss their sessions to be religious, those that even took place in Paris on the occasion of the Paris Fashion Week, while Kim and Kourtney Kardashian attended sheathed in outfits of latex of Balmain. Of course, Kanye has already launched merchandising their sessions religious that we see regularly wander through the reality show ‘Keeping up with the Kardashians’.
Definitely, religion was making a dent in the fashion. However, the New Age I was doing it more quiet, but also strong. A couple of years ago, the Olsen sisters gave to the attendees of your parade white quartz to promote harmony and black tourmaline to ward off bad energies, and Kim Kardashian launched her fragrance with boats of their perfumes that emulated large crystals because of their love for the litoterapia, a health therapy that is based on the use of crystals and stones to harmonize and balance the body.
It is No coincidence that it is now common to find stories and memes about mercury retrograde and allusions to the signs of the Zodiac, also present in the designs of the mark Javis, As If Clothing, and in the dresses of couture with that Maria Grazia Chiuri debuted at Christian Dior with the spring-summer collection 2017 of the firm. For its part, Dapper Dan she decorated the store Gucci Harlem with symbols of chakra.
Now brands such as Givenchy, Valentino and Moschino incorporate symbols spiritual in their designs, and it is not a coincidence that the fever that printed tie-dye lives on today. Maude Churchill launched in 2016, the report ‘The New Spirituality’ for Protein Agency, pointing out that it all boils down to the need to be able to explain things thinking that there is something beyond, a higher power.
While some embrace religion, others prefer the spirituality, and in times like this, seek a force beyond serving to many people to follow along and understand the situation in which we find ourselves.