To say that the quarantine is changing the fashion industry it is a no-brainer immense, but it’s not just what we say, but what we are going to repeat: the coronavirus has changed the fashion industry. Firms begin to face up to the prospect of having to present their new collections in a virtual way, the collections resort is profiled as an impossible and fashion campaigns for brands such as Christian Dior, whose pre-fall collection immortalized by Brigitte Niedermair next to Jennifer Lawrence in December, see the light veiled by the uncertainty of not knowing very well who will buy the designs advertised.
In this framework, the brands that are characterized by release news on a weekly basis, have had to change their rules of operation, while others have adapted their aesthetic at the time in which we find ourselves. There are also, as could not be otherwise, that have known to choose the lookbooks in which the models pose in the interior to try to promote their designs more ‘homemade’ while grateful to the whimsical fate that the virus has not taken place in Christmas, when it would have been more complicated to accommodate campaigns featuring models sheathed in dresses of sequins. The trend pijamera and the athleisure continue between us has also helped us to keep on buying fashion without feeling that we are not going to be able to show off our latest purchases.
We will have to wait, by the way, to know if the quarantine is not extended to infinity and campaigns fashion bathroom pestañean intermittently when we look at their models posing among crystalline waters and idyllic landscapes while we are glued to HBO every afternoon. & Other Stories has opted for models really various to star in their campaign of swimwear, that has no place on a heavenly beach, but in a pool of all life.
Stretch marks, cellulite, make-up and natural hairstyles little gimmicky give form to a campaign that even though we are about the summer, you get to do so without being in quarantine it will be especially annoying. For its part, Zara has sent to the models in the looks with which they would have attended to the office of Inditex to pose for that inmortalicen with them in their homes, achieving in this way that the quarantine has become another stage for the fashion.
The model Giedre Dukauskaite sample looks perfect to be by home, but also more holidays which make it clear that the quarantine is not just packed with pajamas. The news section of the brand has been carefully selected so that the designs that appear to be trend lencera, with batines of silk, sets of aesthetics pijamera and flat sandals.
The fashion attempted to move forward during the running of the bulls, and while magazines trends sent to the models looks for signatures of high range for inmortalicen their own publishing house, brands are striving to achieve that we keep buying their designs.