The challenge of Tik Tok that unites the family during the quarantine for the coronavirus

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Quarantines imposed in many countries of the world to prevent the spread of the coronavirus have been made that millions of people need to spend time with their families in their homes and respond to various proposals to try to survive living together 24 hours a day.

And it seems that now is a new challenge the platform’s Tik Tok which is helping people to be entertained with a journey of recreation of the memories.

The challenge “I’m Just A Kid” (I’m Just a child) is simple: it is to recreate a picture of the childhood with the people around you, your parents, siblings or pets, and share the result in a video of Tik Tok using the song “I’m Just A Kid” from the band Simple Plan as the soundtrack.

This challenge it was a success on social networks for the funny images that you are leaving: adults in the arms of their parents, teenagers, recreating scenes that are uncomfortable with their older siblings and young people with their face buried in a birthday cake.

Another version of the challenge is to use the same sites in place of people: find an old photo of a place that portrayed a long time ago, take another photo with the same location and look at how much has changed.

Many set the scene for the historical photos require digital assistance and then some resort to the technology of green screen to add some realism.

The use of social networks has grown during the quarantine, but Tik Tok, that was before the pandemic on the full increase, is doing better than other platforms.

Jennifer Lopez, Mariah Carey, in addition to Jane Fonda, 82-year-old, are flocking to the platform of the chinese company ByteDance to publish short videos (maximum of 60 seconds, although usually 15 seconds).

With 65 million downloads in the world in march, according to the specialized site SensorTower, the application which had 800 million users in January (according to DataReportal), is about 1,000 million, although the site itself does not provide figures.

TikTok has the advantage of not requiring clean environments, places of holiday idyllic, as is the case with Instagram, which today are inaccessible for the majority, explains Thibault Le Ouay, founder of the company Pentos, which accompanies brands on their marketing strategy on the platform.

“Charli D’amelio, of only 15 years, and superstar of the absolute network with 46 million subscribers, is at home in tights. It is not a video in a beach paradise”, he emphasizes. “It is still something that you can do at home”.

Another strong point is that TikTok, who comes from the Music platform.ly, you have the music and the dance in its DNA, with a standard format video of a choreographed dance interpreting the lyrics of the song that you choose.

“The videos tend to be quite light and fun, and with all the negative information you hear in other places, the people need that right now,” says Debra Aho Williamson, analyst at eMarketer.

TikTok also created an information page of the COVID-19fed with information from the World Health Organization (who), which, among other things, seeks to discredit “various myths” of the virus, explained a spokesperson of the platform.