The initiative “Vallenato at Home”, the music platform Deezer, will begin next April 29 with the aim of bringing concerts, interviews and special programmes of this genre of colombian citizens during the quarantine, to counteract the coronavirus.
“We’re going to tell a lot of stories of the vallenata music; of those voices of the early poets of ilk peasant; of singers and acordeoneros that have formed part of their tradition and evolution,” said the driver television Frank Solano, who will be one of the presenters of “Vallenato at Home,” which will continue until 2 may.
Among the artists that will participate in the initiative stand out recognized representatives of the genre as Gusi, Diego Daza and Felipe Pelaez concerts, while they tell the stories of Iván Villazón, Jorge Celedón and Peter Manjarres.
The goal, in addition, is that the artists have the evolution that has taken the genre in the world.
“We’ll talk about the arrival of the accordion and the role of women in the singing vallenato. All these wonders have ‘Vallenato in the House,'” added Solano.
The event, which will be broadcast all four days by Facebook Live on the account of Deezer, it also aims to show the importance of the genre with their four rhythms: paseo, son, merengue and puya.
“Our commitment with the colombian music is strong. Last year we launched two premium channels dedicated to the same, one of them totally focused on the vallenato,” said Luis Gabriel Castillo, director of Deezer for the Southern Cone, the Andean Region and Central America.
He added: “We have become one of the platforms in ‘streaming’ most important of the country thanks to the support we offer to these musical genres and to our catalog of local content, full of urban artists, vallenato, romantic, parranda vallenata, and other rhythms of the country.”
The vallenato was declared in 2015, Intangible Cultural Heritage of Humanity by Unesco, which saw a need of urgent safeguarding due to the existence of threats that compromises your essence.
Deezer, which has its headquarters in Paris, was founded in 2007, has 16 million users in 180 countries and has 56 millions of songs.