Hailey Bieber and Jaden Smith star in the new campaign for Levi s. The senior vice president and director of marketing Jen Sey releases a statement full of optimism for these uncertain times
The new campaign SS20 Levi’sI was focused at the beginning of the festival season. The current global pandemic by the coronavirus has made this giant of the denim has been given a 180 degree turn to your concept and adapt it to a new message: Music, youth and optimism become the trinity of this new campaign starring Hailey Bieber and Jaden Smith. The actor, model and rapper son of acclaimed actor Will Smith and the model daughter of actor Stephen Baldwin will join in a few images we try to convey the best vibe in these uncertain times. The main intention of Levi’s is to leave the inside of all the young people of the world a seed of hope that will make us enjoy the live music in the best company in terms of this situation comes to an end.
The senior vice president and director of marketing Jen Sey he has written a letter in which he tells us about the nostalgiawhich , as all the world is causing this situation by comparing his life with the memories of just over a year ago.
Right now she should be at the beginning of the festival season coupled with the Levi’s Tailor Shop Tour. In particular Coachella it is the biggest festival in which Levi s participates, and, as expected, has been cancelled due to the current situation. Last year, during this festival, they presented their campaign in which Haley Bieber became the new face of the iconic model 501because , as everyone knows, nothing represents more the essence festivalera a few good levi’s cut off in the middle of the desert.
“When I look at Hailey Bieber and Jaden Smith, our friends, and I am very proud. The optimism and the authenticity of Hailey are inspiring. The commitment of Jaden with the environment and his passion for educating us about how we can all act more responsibly. Challenge us (as individuals and as a brand) to be as best as possible and remind me of what it is to have hope.” Jen Sey.
This year, Levi’s had a lot of excitement back to share their new campaign, as on this occasion, Jaden Smith joined together to Hailey Bieber to the family, Levi s. In place of this, only we will enjoy the beautiful images from Hailey Bieber and Jaden Smith leave us for this new season it leaves us dreaming about since our houses what would have been our favorite artists of the poster or the moments that we spent with our friends at any festival to to know where.
But you have to have hope, and above all win, because this situation will end and we can enjoy more eager than ever before to the festivals, our friends and, of course, show off our best looks with the denim the most iconic of all time thanks to Levi’s.