How the mother of Lady Gaga, helped organize the project beneficial full of stars ‘Together At Home’

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Hugh Evans, CEO of Global Citizen, explains how the organization has put together a program exitosísimo in just two and a half weeks Credit: Getty Images

Saturday night, a cast multigenerational creators of hits, including the Rolling Stones, Paul McCartney, Stevie Wonder, Lady Gaga and Taylor Swift, performed before a domestic public of around 21 million people, as part of the

One World: Together at Home

of Global Citizen. The last two hours of the event to eight hours of streaming came out simultaneously in tv channels. The event raised about 128 million dollars from corporate donors, for a variety of organizations related to the coronavirus.

“It’s practically a miracle that has come out,” she says to

Rolling Stone

the CEO and founder of Global Citizen Hugh Evans. “If you had asked me three weeks ago if it was possible to organize an event, for 60 global channels, go out in 175 countries and on nearly every digital platform more important, I would have laughed and you would have said no way.”

The idea of grouping musicians to help raise money and awareness about the COVID-19 came out, originally, Amina Mohammed, Deputy secretary-General of the United Nations, who asked Evans to mobilize several artists with whom he had already worked, as Chris Martin, Niall Horan, and Shawn Mendes and Camila Cabello. Evans spoke with the Director General of the World Health Organization, Dr Tedros Adhanom, who called Cynthia Germanotta, mother of Lady Gaga, who is an ambassador for mental health at the WHO. When Germanotta said that Gaga wanted to bring these videos to another level”, Evans realized that she wanted to organize an event in two and a half weeks.

Lady Gaga in One World: Together at Home

01:46

Put together a show that is coherent it was an overwhelming task, since, like the live events of Global Citizen, the transmission had a lot of other things in addition to musical performances. There were also drivers -Jimmy Kimmel, Jimmy Fallon, Stephen Colbert-, moments of support not for musical artists like Beyoncé and Alicia Keys, segments with two former First Ladies, stories about ordinary citizens and their battles with the virus, and coverage of at least two dozen of corporate and philanthropic sponsors. “There was, I don’t know, a thousand obstacles to this show,” Evans says.

While Lady Gaga had already contacted McCartney, Elton John, Lizzo and many others for the initial announcement, the Rolling Stones waited until the Thursday before the program to confirm your participation. Your version in quarantine and in four screens of “You Can’t Always Get What You Want” was the show most commented upon of the program. Part of the delay of the Stones was Mick Jagger was not able to confirm with their peers until a few days before the production. The Stones put together your video in four or five days, and after they confirmed their involvement with Evans. “Someone told me that they were sad to have missed Live Aid, and that they did not want to miss this opportunity,” he says. “And that was something that gave us much encouragement”.

Paul McCartney in One World: Together at Home

00:40

To the question about the supposed “air drumming” of Charlie Watts in his fragment, Evans laughs. “I don’t know if you’re doing only ‘air drumming’, because when I saw the cuts early, he just didn’t have the battery with it, so I had to improvise, but it is not only ‘air drumming’,” Evans says. “I don’t know. I am No expert on that; my thing is to relieve the poverty, and the economy, so I can’t say if Charlie Watts is doing ‘air drumming’. But even if so, it’s funny. What I know is that he grabbed all those things from your home, and the woman who cleans his house he filmed it with the iPhone. It was all a team work”.

Beyond the list of artists of the first level who supported the event, Evans was focused on what he wanted to achieve. “One wants to do something that makes you think the people who lost their loved ones, the people who lost the job, and how difficult it is for the health workers, and because they are the real heroes of the story,” Evans says. “So I felt that I had to do them justice. It is not only to make a show that is cute; it has to make justice in the face of injustice. There are a lot of people dying, a lot of people who lost loved ones, many people left without a job, how capturás that in a difficult time? I am confident that our work, in that sense, was imperfect. But I wanted to do it as best as possible, so we had to give ourselves totally.”

Evans says that the millions raised by the organization in the event will be distributed next month. The Solidarity Fund, WHO will receive $ 55 million, and distribute personal protective equipment -goggles, barbijos and masks – for health care workers. Other 72 million will be allocated to charitable organizations around the world that support people in situation of street and other vulnerable situations.

Evans also declared its support to the WHO, the White House attempted to denigrate these last few weeks. Last week, the President Trump cut funding to the organization. “WHO is the only organisation with the full support of the UN general assembly,” Evans says. “There is no alternative to the WHO to respond in a comprehensive manner”.

“You can’t reopen the economy of the united States until you don’t have to deal with this globally,” he continues. “Is that, inevitably, if reiniciás international travel, you can see the effects of how a virus in any part may mean a virus in all parts. Everyone wants to return to work. Everyone wants to recover their jobs. Want to see how it’s going to be the ‘new normal’, post-Covid-19. But it’s not going to be possible, in any way, unless we realize the fact that many of the poorest nations have systems of health very poor, and are not able to withstand the current wave of the virus, which can cause a second wave in the united States.”

“This, I call it selfishness illustrated,” adds Evans. “Even if you don’t care about the other countries, from the point of view of the charity, is to act from a perspective of selfish, in a way illustrated. It affects your family, and it affects my family. If other countries have health systems poor, it affects us all.”

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