The service streaming HBO Max will debut on the 27th of may, announced WarnerMedia AT&T in a sign that the so-called war of the streaming is not sosegará before the pandemic the coronavirus.
WarnerMedia had said that it would launch HBO Max sometime in may, and stick to those plans even when part of their programming had to be postponed due to the crisis.
HBO Max will be among the services allotment more expensive, US$ 14.99 per month, but WarnerMedia expected that a wide library of hits from HBO that includes “Game of Thrones” and “Succession”, the films of DC Comics as “Wonder Woman” (“Wonder Woman”) and “The Dark Knight” (Batman, the dark knight”), and TV series as popular as “Friends” and “South Park”, be enough to attract viewers flooded with new online options.
HBO Max will also feature original content, though the long-awaited meeting of “Friends” has been postponed by the pandemic.
Between the supply of fresh are “Love Life”, a series with screenplay starring Anna Kendrick; the competition of ballroom dancing “Legendary”; a new cartoon of the “Looney Tunes Cartoons” and “The Not Too Late Show with Elmo” from Sesame Workshop.
WarnerMedia said that they will premiere some of the films directly on HBO Max. The first will be the documentary “On the Record”, about women who have accused the mogul of hip hop Russell Simmons of sexual abuse and harassment.
Simmons has denied the allegations. Shortly before the premiere of the film in the Sundance Film Festival earlier this year, the former executive producer Oprah Winfrey, along with Apple TV Plus, ruled out the tape.
“I am stunned by the breadth and depth of our offering,” said Robert Greenblatt, president of Warner Media Entertainment and products direct to the consumer, in a press release.
AT&T projected that HBO Max will be 80 million subscribers worldwide and 50 million in the united States by 2025. (HBO currently has about 35 million subscribers).
Netflixthe streaming service leader, has 167 million subscribers around the world. In the six months since its launch, Disney Plus has amassed more than 50 million subscribers, well above the projections of the Walt Disney Co.
It is not clear whether the timing of the pandemic will help or hurt HBO Max. While the audience has increased with so many people in quarantine, an increase of record-high unemployment will make the cost of HBO-Max is prohibitive for some.
There are more and more options for streaming, including Apple TV-Plus and the newly launched Quibi. In July, NBCUniversal debut Peacock, which will have a free option with commercials.
HBO Max will provide approximately 10,000 hours of programming, including brands WarnerMedia, with film and television productions for Warner Bros.; strings of Turner as CNN, TNT, TBS, Turner Classic Movies and Cartoon Network, and others.
AT&T hopes to attract more than 100 million mobile customers and make use of its subscribers prior to. Those who subscribe to HBO through DirecTV, U-Verse and AT&T TV, you will receive HBO Max free.