Pop stars, such as Ariana Grande and Billie Eilish, joined a charity initiative that will sell masks custom to raise funds in order to help the members of the music community affected by the crisis of the coronavirus.
The record company Universal presented this Saturday, We’ve Got You Covered, an idea to sell the masks are reusable and inspired by the most important figures in their catalogue.
All the money raised by Universal with the sales of these masks will go to funds for benefits such as MusiCares or Help Musicians who attend the music professionals who were out of work due to the pandemic.
The web page We’ve Got You Covered includes masks inspired by Billie Eilish, Ariana Grande, The Rolling Stones, Justin Bieber, The Weeknd, Queen, Bob Marley, Tupac, Black Sabbath, Imagine Dragons, Willie Nelson or Frank Sinatra.
There are also available to the public other models of artists such as Blackpink, XXXTentacion, Slipknot, Pantera, Yungblud or 5 Seconds of Summer. Each of the masks will be sold at $ 15.
“I am overwhelmed and grateful for working with artists and partners who are passionate and are determined to provide a program that supports those who need it most during these unprecedented times,” noted in a press release, Mat Vlasic, ceo of Bravado, a Division of Merchandising of Universal.
“This initiative will continue to grow and evolve thanks to the hard work of everyone in the Bravado and Universal together with our artists in all the world,” he added.
The world of music, completely paralyzed in terms of concerts and festivals, it has turned through a multitude of initiatives and virtual events to raise funds for the fight against the pandemic.
For example, at the end of last week was held One World: Together At Home, a festival in line organized by Lady Gaga and the World Health Organization and in where they acted artists like The Rolling Stones, Taylor Swift, Jennifer Lopez, Paul McCartney and Stevie Wonder.